Press Releases
118 East Douglas Road
Walnut Ridge, AR 72476
FOR IMMEDIATE RELEASE | Contact: Michelle Cernosek
(800) 982-5233 |
GINSU ULTRA SHARP KNIVES MOVING INTO THE GREAT OUTDOORS
Walnut Ridge, AR (July, 2007) – The Ginsu name has been synonymous with ultra sharp cutlery for over 80 years. Continuing that tradition, Ginsu is introducing a new line of cutlery specifically geared towards the outdoor marketplace. These distinct knives will combine the cutlery experience of Ginsu with the rugged toughness of quality fillet cutlery.
Ginsu’s attention to detail and design are evident in the construction of each knife. The introduction of the Ginsu Outdoors line will begin with four specially designed manual knives and one ultra cool running electric fillet knife. Each of the knife blades are made from high carbon, Japanese stainless steel for superb quality. The Ginsu name is known for sharpness and that feature will be carried on with the Ginsu Outdoors brand, The Sharpest on the Market!
The four premium knives offered in the new Ginsu Outdoors line premiering in July, 2007 are: 6" Fillet Knife, 7" Fillet Knife, 9" Medium Flex Fillet Knife and the 9" Firm Fillet Knife. Each of these knives is constructed with sturdy, ambidextrous soft-grip Santoprene handles ergonomically designed to fit, no matter the task at hand and no matter which hand is doing the cutting. The revolutionary side thumb grips allow for horizontal filleting with ease.
The Ginsu Outdoors Electric Fillet Knife is built with the avid fishermen in mind. Whether one fish is being filleted or a whole limit this electric fillet knife is designed to have the coolest running motor on the market. The unit also conveniently contains a standard 12Volt plug which includes battery clips along with a 110Volt converter. Both the 8" freshwater and the 8" Shark stainless steel blades feature double serration for faster filleting. All this along with the comfortable, lightweight contoured design for ease-of-handling make this one electric knife you won’t want to miss.
A quality knife set is one of the most essential tools for any outfitted outdoorsmen and the Ginsu Outdoors knives are meeting that demand. “The time is right for Ginsu to introduce an ultra sharp outdoor knife line with a lifetime guarantee” says General Manager of Douglas Quikut, Mike Stuckey. Ginsu has always been driven to provide the highest quality cutlery while still maintaining a price conscious attitude and this new knife line maintains those traditions that have always made Ginsu one of the most recognized names in the industry.
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About Ginsu
Ginsu is a leading designer, marketer and distributor of branded, ultra sharp kitchen cutlery. The company’s product mix includes a line of value priced Bakelite and Stainless cutlery. Ginsu is a brand of Douglas Quikut, a division of the Scott Fetzer Company. Douglas Quikut markets and distributes a broad range of branded and private label kitchen cutlery, fishing knives, fishing accessories and home and auto cleaning solutions. Douglas Quikut markets products under its own brand names, including Ginsu®, American Angler®, and ReadiVac®.
Availability: January, 2008 in retail stores across the U.S.
Press Images & Information: For more information, contact Michelle Cernosek, Sales & Marketing Coordinator, Douglas Quikut at (800) 982-5233.
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